BUSINESS 12TA STANDARD LEVEL


      

                     .

                                                  fuente (business management - study and revision guide - paul hoang - hodder 2016)

                                                       

                                              Nature of the subject (Introduction)


The IB Diploma Programme Business and Management is designed to develop an understanding of essential business theory and the ability to apply business principles, practices and skills. It encourages students to analyse the diverse range of business organisations and activities and the cultural and economic context in which businesses operate.

                                                             objetiveof the subject


The emphasis is placed on strategic decision-making and the business functions of marketing, production, human resource management and fi nance. Business and management is the study of both the way in which individuals and groups interact in an organisation and of the transformation of resources. It is, there fore, perfectly placed within the group 3 subject area (individuals and societies) of the IB Diploma Programme hexagon.

                                                   


Syllabus component                            

Recommended teaching hours

SL

HL


Unit 1: Introduction to business management

1.1 What is a business?

1.2 Types of business entities

1.3 Business objectives

1.4 Stakeholders

1.5 Growth and evolution

1.6 Multinational companies (MNCs)

2 0                    

20                    

Unit 2: Human resource management

2.1 Introduction to human resource management

2.2 Organizational structure

2.3 Leadership and management

2.4 Motivation and demotivation

2.5 Organizational (corporate) culture (HL only)

2.6 Communication

2.7 Industrial/employee relations (HL only)

20

35

Unit 3: Finance and accounts

3.1 Introduction to finance

3.2 Sources of finance

3.3 Costs and revenues

3.4 Final accounts

3.5 Profitability and liquidity ratio analysis

3.6 Efficiency ratio analysis (HL only)

3.7 Cash flow

3.8 Investment appraisal

3.9 Budgets (HL only)

30

45

Unit 4: Marketing

4.1 Introduction to marketing

4.2 Marketing planning

4.3 Sales forecasting (HL only)

4.4 Market research

4.5 The seven Ps of the marketing mix

4.6 International marketing (HL only)

30

35

Unit 5: Operations management

5.1 Introduction to operations management

5.2 Operations methods

5.3 Lean production and quality management (HL only)

5.4 Location

5.5 Break-even analysis

5.6 Production planning (HL only)

5.7 Crisis management and contingency planning (HL only)

5.8 Research and development (HL only)

5.9 Management information systems (HL only)

15

45

Business management toolkit

10

35

Research time allocated for the pre-released statement in paper 1

5

5

Internal assessment

20

20

Total teaching hours

150

240



Assessment objectives

By the end of the business management course, students are expected to achieve the following assessment objectives.

AO1: Knowledge and understanding

Demonstrate knowledge and understanding of:

  • business management tools and theories

  • course topics and concepts

  • business problems, issues and decisions

  • HL extension topics (HL only).

AO2: Application and analysis

Apply and analyse:

  • business management tools and theories

  • course topics and concepts

  • business problems, issues and decisions

  • business decisions and issues through the selection and use of appropriate data

  • HL extension topics (HL only).

AO3: Synthesis and evaluation

Synthesize and evaluate:

  • business management tools and theories

  • course topics and concepts

  • business problems, issues and decisions

  • stakeholder interests to reach informed business decisions

  • recommendations for competing future strategic options (HL only)

  • HL extension topics (HL only).

AO4: Use and application of appropriate skills

  • Select and apply relevant business management tools, theories and concepts to support research into a business issue or problem.

  • Select, interpret and analyse business materials from a range of primary and secondary sources.

  • Create well-structured materials using business management terminology.

  • Communicate analysis, evaluation and conclusions of research effectively.


Assessment outline—SL

First assessment 2024

Assessment component

Weighting

External assessment (3 hours)

Paper 1: (1 hour and 30 minutes)

Based on a pre-released statement that specifies the context and background for the unseen case study

Assessment objectives: AO1, AO2, AO3, AO4 (30 marks)

Section A

Syllabus content: Units 1–5 excluding HL extension topics

Students answer all structured questions in this section based on the case study (20 marks)

Section B

Syllabus content: Units 1–5 excluding HL extension topics

Students answer one out of two extended response questions based on the case study (10 marks)

70%

35%

Paper 2: (1 hour and 30 minutes)

Based on unseen stimulus material with a quantitative focus

Assessment objectives: AO1, AO2, AO3, AO4 (40 marks)

Section A

Syllabus content: Units 1–5 excluding HL extension topics

Students answer all structured questions in this section based on the unseen stimulus material (20 marks)

Section B

Syllabus content: Units 1–5 excluding HL extension topics

Students answer one out of two questions comprised of some structured questions and an extended response question based on the unseen stimulus material (20 marks)

35%

Internal assessment (20 hours)

This component is internally assessed by the teacher and externally moderated by the IB at the end of the course.

Business research project

Students produce a research project about a real business issue or problem facing a particular organization using a conceptual lens. Maximum 1,800 words. (25 marks)